Art Director: Benjamin Lutz
Content Director: Sara McMillan
Creative Director: Michael Licata
We came up with the branding, collateral and online experience for 500 Walnut, a new luxury high-rise development overlooking Independence Hall in Philadelphia. Tasked with positioning this tower as exclusive, high-end and unlike anything else in Philadelphia, we developed a sophisticated, modern experience that would simply and succinctly show 500 Walnut is heads above the rest.